What is ‘glocalisation’ model and how a London event agency can use it.
Event agencies expanding abroad have emphasised that a ‘glocalisation’ model, working locally but upholding brand values, is vital to success.
Event agencies in London developing their business on a global stage have emphasised the ‘glocalisation’ model as the most relevant to the business. The significance of functioning locally while sustaining brand values is becoming documented as one of the best ways to heighten business on a now global playing field.
When you’re working with clienteles with a global spend and workplaces in diverse markets, having native agency information is not up for debate, it’s been well documented by now. In order to bring service that touches the expectancies of clients, you need to have specialists in those nations. That involves knowledge on the newest venues and the latest updates on hotels and or accommodation. Consumers are more likely to appreciate having that local touch and expertise.
The trial for an agency is to include their essential brand ideas with local commerce. Success has always been witnessed by working together with in-country specialists, then using the best habits within the group to ensure streamlined methods, driven efficiency and reduced costs on behalf of the customer. Always take the best methods from a global standpoint and apply them locally.
Certain sectors need more of this so called ‘glocalisation’ than others. The pharmaceutical trade is a good example where there will be many diverse guidelines in diverse parts of the world.
Glocalised policies are vital for success as event brands engage with key market onlookers away from London. The way they go to market in Spain and Turkey is obviously different from London, or even the rest of the UK. These audience variances have a huge influence on business events.
Having delivered events for over 19 years to a wide portfolio of clients across a range of industry sectors we work in close partnership with our clients to offer an event service that sets new standards for an event agency, in London, the UK, and overseas.
At Effective Event Solutions we pride ourselves on our ability to understand you, your business and your objectives. This, coupled with our unique personal approach to event management, has won us many loyal clients over the years.
We never forget that we are in the service industry, and we think it is this close attention to detail that is most important to make any event a success. Combine this with a constant desire to exceed our clients’ objectives through teamwork and a great event is assured.